Bill Buxton (Principal Researcher @ Microsoft Research)is a designer and a researcher concerned with human aspects of technology. His work reflects a particular interest in the use of technology to support creative activities such as design, film making and music. Buxton's research specialties include technologies, techniques and theories of input to computers, technology mediated human-human collaboration, and ubiquitous computing.
Bill Buxton's Personal Mantra (in his words)
Ultimately, we are deluding ourselves if we think that the products that we design are the "things" that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have. Design that ignores this is not worthy of the name.
Bill Buxton's Personal Mantra (in my (fewer) words)
We delude ourselves if we think the products we design are /only/ the "things" we're selling; being blind to the impacts, the value, of the individual, social and cultural experiences they engender. Design ignoring this isn't worthy of the name.